The travel sector is seeing ongoing disruption from new business models, such as Airbnb, as well as indirect, digitally-native competitors from outside of the traditional travel provider space, such as Google and its ever increasing suite of travel tools.
The ability for consumers to tailor their holiday experience to their own unique demands requires package holiday providers, and others in the travel industry, to radically and rapidly transform the products and services they deliver and, perhaps equally as important, how they deliver them. Issues of adaptability and agility at larger enterprises are also ongoing challenges where the pace of change is so disruptive that the
average lifespan of a successful company has shrunk by over two-thirds
over the last 50 years, to under 15 years.