Aba radio
Social Trading Platform is a pocket assistant for every Forex trader, both experienced
and beginners. The application combines quick operation of all functions necessary
for serious trading with ease of use.
The challenge
The travel sector is seeing ongoing disruption from new business models, such as Airbnb, as well as indirect, digitally-native competitors from outside of the traditional travel provider space, such as Google and its ever increasing suite of travel tools.

The ability for consumers to tailor their holiday experience to their own unique demands requires package holiday providers, and others in the travel industry, to radically and rapidly transform the products and services they deliver and, perhaps equally as important, how they deliver them. Issues of adaptability and agility at larger enterprises are also ongoing challenges where the pace of change is so disruptive that the average lifespan of a successful company has shrunk by over two-thirds over the last 50 years, to under 15 years.
Our contributions
User Research

Design

Software application architecture

iOS and Android development

Analytics & Optimization
Color
The travel sector is seeing ongoing disruption from new business models, such as Airbnb, as well as indirect, digitally-native competitors from outside of the traditional travel provider space, such as Google and its ever increasing suite of travel tools.
The Results
With minimal investment, the tech startup gained an understanding of which parts of their product concept were not working or not being understood by users. We uncovered which commercial contexts worked better than others and brought to light some weaknesses in their product proposition for new users.
Managing risk by learning fast
Our client was were able to learn enough from customers in order to take well informed next steps in the development of their product idea.
We helped introduce a repeatable way to use design research and prototyping together in order to test hypotheses fast, leaving the client with tools, grounding and practical experience of using a research methodology to aid competitive advantage.
Actionable customer insights
A generative research practise
Let's work together, interested?
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